March 27, 2012 Leave a comment
What is your professional image online? What are you trying to accomplish with your social media presence….in the business world?
Below are 5 Simple Tips for Social Networking, and creating a professional image online that is worthwhile and beneficial to your career.
1. Establish your personal and professional boundaries.
Before you craft your professional image online, take a step back and establish just how social you want to be. What is your online image? What information do you want other professionals to know….and not to know? Just how public do you want your personal life to be? What are you doing as an individual, that might relate well to your colleagues? Putting some calculated thought into your online profile will help you establish your persona, and the content you produce.
2. Create your professional profiles.
Appearance is everything and the attention span of your friends, follower and fans can be limited. Choose wisely. Once you have your goals and boundaries set, craft your professional profiles to reflect these objectives. The biggest consideration here are security settings, which can be completely customized to fit your needs. Which of your pictures will be public? What will you say in your messages? Will you engage with people professionally….on a personal level? Ask yourself these questions as you create professional profiles.
3. Cultivate your niche knowledge.
Find that voice that makes you distinctive! Whatever groundwork you have laid in your strategy and appearance of your profile….stick to it. Consistency is key to maintaining your online image. You will make more valuable contacts and build a better network if you have specific focus with your social networking goals.
4. Link with other professionals and friends.
Continue to build a network, starting with the colleagues, clients and contacts you already have. Making friendly introductions online is no different than in person – it it much easier when you have a friend or a business associate in common. The difference (and advantage) with social platforms is that you can see the linkages between contacts very easily. Use these tools to increase your network!
5. Let’s take this relationship OFFline!
The goal of social networking is to create a better network through social platforms! That can evolve from initial contact in social mediums, to emails, phone calls and face-to-face meetings. In the modern professional world, making contacts online is becoming an everyday phenomenon. Those utilizing useful tools available are able to focus on contacts that are integrated in their industry, and make valuable connections that lead to better business.